Imagine a career in music, film, media or gaming.
As a Digital Media Management major, you’ll explore how the business world has become a digital one. Music, television, movies, media and gaming have all been transformed by technology, and these growing sectors of the economy need professionals who understand digital marketing, economics and management, accounting, and project management.
And there’s no better city to major in Digital Media Management than Austin. The city’s gaming industry is growing, and we’re home to several prominent studios, many of which hire students from St. Edward’s as interns.
Earn Two Degrees in Five Years
Complete your BA in Digital Media Management and Master's Degree (MSDGMA) with our pathway to receive two degrees in five years.
Success Coaches and Academic Advisors guide students through undergraduate and graduate courses to maximize benefits. Learn More.
What do our graduates do?
Digital Media Management majors go on to a variety of careers and graduate schools from St. Edward’s. Here’s a sample.
- Partner manager at Facebook in Austin
- Recipient of a full scholarship to the journalism master’s program at Syracuse University
- Education specialist at PeopleFund, a nonprofit that supports small businesses with coaching and loans
- Senior associate at Gerson Lehrman Group, a technology platform that connects professionals with expert mentors and consultants in their fields
- Interactive marketing manager at Warner Music in Nashville
- Social specialist for GSD&M, an Austin agency whose clients include Southwest Airlines, the PGA Tour and Walgreens
Explore your options — classes, internships, research and study abroad. Use the Digital Media Management Major Guide to find what interests you, discover what you love, and create a major experience that jumpstarts your future.
Digital Media Goes Abroad
Follow Stephen Reyes ’21, a Digital Media Management and Internal Business major, as he studies abroad at the university’s flagship international partner university in Angers.
The Classroom and Beyond
Our location in Austin, Texas, a booming tech hub, puts Digital Media Management students in the perfect position to interact with business leaders in the tech or startup industries.
The Bill Munday School of Business offers a roster of local partnerships where students can get their foot in the door and gain hands-on experience in the field – Austin Inno, Austin Technology Council and Women Who Code, to name a few.
South by Southwest (SXSW), a tech conference and festival, brings innovation and industry leaders to Austin each March. Students can volunteer or attend and gain access to global thought leadership in their industry.
Sponsorship to Events
Each year, several Digital Media Management students attend conferences to present their research findings and network with digital professionals. Some have even received funding to attend conferences through Marketing EDGE.
Major Requirements: The Bachelor of Business Administration (BBA) in Digital Media Management requires 66-67 hours of major coursework.
General Education Requirements: The Digital Media Management degree requires 44 hours of general education requirements that students complete over four years in addition to their major courses and electives.
A few examples of the Digital Media Management major courses students take:
- Social Media Marketing – Learn to apply social networking for personal and corporate branding, and gain the analytical skills you need to manage and measure social marketing efforts.
- Digital Interactive Technology – How is digital content created and delivered? Gain hands-on experience developing a website with publishing software, server technologies and transaction systems.
- Digital Marketing and Analytics – Apply digital marketing concepts to analyze an organization’s online presence – through a customer’s eyes – and analyze the effects of creating this online identity.
Are you seeking a digital marketing emphasis? Learn about our Digital Marketing minor below!
Our Faculty and Student Support Services
Digital Marketing Minor
Any student at St. Edward's University may minor in Digital Marketing. The minor allows students to be well-prepared for roles requiring digital marketing expertise.
- MKTG 2301 – Principles of Marketing
- BUSI 2305 – Business Statistics
- MKTG 3343 – Marketing Research
- MKTG 4342 – Digital Marketing and Analytics
- MKTG 4344 – Marketing Metrics and Analytics
- MKTG 3335 – Social Media Marketing
Electives (Choose 1):
- MKTG 3332 – Sales and Relationship Management
- MKTG 3333 – Principles of Retailing and Ecommerce
- MKTG 3336 – Buyer Behavior
- COMM 2305 – Visual Communication
- COMM 2359 – Video Production and Editing
- ENGW 2329 – Document Design
- JOUR 2314 – Interactive Media Production and Design (Photoshop)
- BDMM 3344 – Interactive Technology I
- BDMM 4330 – Digital Media and the Law
Total Hours: 21
Are you a current student? Contact your advisor for next steps on declaring your major or minor.
SEU to You
Innovation happens in the digital world — and we’re watching it unfold real-time. In live Zoom sessions, students in Principles of Digital Media with Associate Professor of Entrepreneurship David Altounian will discuss and debate current events through the lens of class materials and end the semester having learned something new and (often) mind blowing.